Requirements: Bradford College required an innovative and tightly targeted medium to raise awareness of their 2015 November Open Day.

Solution: Our Digital Ad Van was the natural choice of format to fulfil the brief with its audio and visual capabilities, coupled with the ability to operate within Bradford city centre. No other out of home advertising offers the same flexibility and impact than our Digital Ad Van.

Outcome: The Digital Ad Van followed a timed and targeted brief, with 3 led screens playing the clients digital media at peak times of the day within 10 carefully chosen locations. Each location had a positive response, with members of the public asking the driver about the Open Day and taking photos of the Digital Ad Van.

These locations were visited frequently during the Bradford College promotion with their promotional video playing on all screens, and the client was extremely impressed with the look and quality of the
Digital Ad Van.