Requirements: Cineworld required a medium to promote the launch of Spectre James Bond.

Solution: Our Digital Ad van was utilized to execute a close proximity marketing campaign for Cineworld Bradford to promote the launch of the new James Bond film.

The Digital Ad van parked at each of the pre designated locations and played trailers of the movie to members of the public.

Outcome: Each location had a positive response with members of the public stopping to watch the trailer and taking pictures with the Digital Ad van.

Cineworld was very happy with the overall campaign and has shared the results of the campaign with other Cineworld branches.