Requirements: Penny Appeal Required an innovative and tightly targeted medium to promote their Outlandish tour and sell tickets.

Solution: Our Digi ad van was the normal choice of format with its audio and video capabilities.

Outcome: The Digital Ad van travelled along with the staff from Penny Appeal to areas of their target market whilst playing Videos and music of the artists performing at the event.

Each location had a positive response with fans of the band watching the videos playing on the digital screens and than approaching Penny Appeal staff to ask questions about the event which, then would transition into ticket sales.