SOUTH YORKSHIRE FIRE & RESCUE

Requirements

South Yorkshire Fire and Rescue Service required a high impact advertising medium to launch a safety campaign to raise awareness regarding electrical safety and the risk of fire in the home around the South Yorkshire Area.

Solution

We mapped out several key locations with high footfall across South Yorkshire such as Barnsley, Doncaster, Rotherham and Sheffield. We were able to deliver our clients message directly in the areas most affected by house fires. 

Outcome

Our Mobile digital advan was able to reach and cover a large area in the space of only 4 days across South Yorkshire.  We interacted with the public that approached us that wanted to know more about electrical safety. We generated a lot of interest with local and national media such as ITV & Sheffield Live TV ; who also interviewed South Yorkshire Fire and Rescue Service to know more about the campaign after they noticed their message on our digi advan. 

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