Capital FM wanted to sell more tickets and raise awareness around the acts performing at their annual Fusion Festival in Liverpool. Their main goal was to create a sense of urgency and excitement running up to the event and announce last-minute artist bookings.

The solution

Monster’s tri-sided Digital Avans visited high footfall areas in and around Liverpool in the week leading up to the event, which ran Saturday and Sunday. Working in close partnership with Capital FM’s promo team, the van provided instant news on the latest artist bookings, communicated the high-profile line-up, provided a countdown to the event, and created a buzz through an audio and visual display. This, combined with the energy of the promo team and the free goodies handed out caused a stir in the Liverpool area.


The festival was a huge success for Capital FM, with major artists committing to the event and strong ticket sales. The client and the media agency were thrilled with the support Monster offered. They continued to work closely with us post-campaign to produce a promo video that showcased our collaborative work.