Al-Murad Tiles needed a targeted, localised campaign to drive footfall for an in-store promotion. The offer gave customers 15% off products in the Preston branch for a limited period. Raising awareness of the offer and its dates was essential to its success.

The solution

We took our Monster vans to high traffic areas in and around Preston to drum up interest and create awareness around the promotion. Tactical locations, including retail parks and hotspots like the Deepdale Stadium gave the client maximum exposure and put their message in front of shoppers and commuters on the lead up to, and during the in-store event.


The campaign effectively increased awareness of the 15% in-store discount, driving more customers to the Preston branch. The client was thrilled with the uplift in footfall and sales, along with the job Monster did in raising awareness of the Preston store.