South Yorkshire Fire and Rescue Service needed a high impact advertising medium to launch a safety campaign. The campaign was to raise awareness regarding electrical safety and the risk of fire in the home around the South Yorkshire Area.

The solution

We mapped out several key locations with high footfall across South Yorkshire such as Barnsley, Doncaster, Rotherham and Sheffield. This way, we were able to deliver our client’s message directly in the areas most affected by house fires.


Our mobile digital ad van was able to reach and cover a large area in the space of only four days across South Yorkshire. We interacted with the public, answering questions. We generated a lot of interest with local and national media such as ITV & Sheffield Live TV. The South Yorkshire Fire and Rescue Service team were also interviewed by the media regarding the campaign.

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