Jd sports is a FTSE 100 and the UKs largest sports & fashion retailer. The company based in the north of England, with a store presence throughout the United Kingdom, Europe, Asia and Australia. JD sports contacted us to discuss what can be done to help promote a number of new store openings in multiple locations across the UK. They were looking for a format that would best match their urban ethos.
Working with their traditional and digital marketing departments we opted for a 9-day campaign with time split between locations (Bath (5 days), Folkstone (2 Days), Kidderminster (2days)). We proposed targeting high footfall areas as well as areas with a lot of students (young demographic) like Bath University. We also decided to incorporate the promotion of their competition to win a year’s worth of trainers at the Bath store.
The campaign was a great success with each store location receiving local press coverage. Our drivers quickly became brand ambassadors as they were inundated with questions from the public which helped communicate the overall campaign and add to its clear message.