More than a score are a growing coalition of parents, teachers, heads, and education experts, working together to call for change in the government’s over-testing regime. They wanted to raise public awareness and build strong recognition for the cause and its brand around the United Kingdom and predominantly London. They believe schools should be judged on the overall quality of education they provide, not the results of a narrow set of standardised tests.
We toured across the United Kingdom and selected locations where we knew there would be donors at key locations and busy periods. We attended a demonstration attended by MPS and school teachers posing for pr shots and driving around London targeting key decision-makers within the department of education.
The campaign received national press attention as MPs added their weight to the campaign by being pictured with the Advans around the Westminster area and even received endorsements from high-profile MPs such as Caroline Lucas of the Green Party.