Sterling Media is a leading Global business and communications consultancy specialised in promoting culturally and anthropologically sensitive communities, brands, and issues. Sterling Media recently contacted us to discuss the promotion of their client’s Bollywood blockbusters “house full 4” the fourth installment of the Housefull comedy franchise.
In order to promote the Movie to the correct demographics and identify the appropriate areas, we worked closely with Sterling media to reach the right audience. After reviewing the creative and working closely with Sterling we decided to create a campaign that would provide assets for digital and social promotions. We, therefore, arranged for a videographer to follow the vans and entice the general public to show us their best Bollywood moves.
The campaign reached Asian communities in Birmingham, London, and Leicester receiving a great response with the music playing from the van whilst the public threw some shapes.